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With the right foundations, you can turn those early weeks into a confident start.
This roadmap gives you a simple structure to follow from Day 1 to Day 100.
Before you start selling, marketing or building your brand, you need to settle on which type of business you’re running and what the financial and legal implications are for you.
Most founders start as either:
Your structure affects your taxes, responsibilities and how you pay yourself, so it’s worth getting this part right.
Depending on your structure, that may include:
Separating your personal and business finances makes everything easier – bookkeeping, tax returns, cashflow and compliance.
These include:
Speak to an accountant early on if you feel unsure about your responsibilities.
Numbers don’t need to be scary – in fact, understanding your profit margins and cash flow can be the key to your business’s success.
This can be a simple spreadsheet, accounting software or a hybrid system if you take cash.
The goal is to track:
This makes your annual accounts and tax filings much easier!
These two numbers don’t always match: knowing the difference helps you avoid overspending just because your bank balance looks healthy.
Depending on your structure, these may include:
We recommend keeping a financial year calendar. We can provide you with a personalised list of your annual deadlines.
Your prices need to reflect:
Pricing is not a one-time decision: your first 100 days are a chance to check whether those prices work for you and your customers.
Once you’re legally set up and understand your numbers, your next focus is attracting and serving your customers.
Creating an Ideal Customer Profile (ICP) can help you clarify:
When you’re clear on this, your marketing messaging is targeted, relevant and resonates with your audience.
Having clarity around your ICP also helps you target the high-return clients.
In your first 100 days, progress is better than perfection.
Get feedback, ask questions, pay attention to what people actually want, not what you think they want.
The best people to ask are your existing clients: what do they value about your service? You can then use this to attract more customers.
Choose maximum 3 platforms that your ICP actually uses rather than spreading yourself too think.
In your early days, particularly if you’re a solopreneur, people buy you as much as they buy your product or service.
Showing your process, mission, values and wins builds trust and authenticity.
The strongest businesses reflect early and regularly. The first 100 days give you enough experience to see what’s working and what needs tweaking.
With an accountant if needed, look at:
Are you on track or do you need to adjust?
Plan ahead for the next 100 days, making one or two small tweaks and building from there.
Your first 100 days set the tone for your business’s future.
With the right support, the journey is exciting, not overwhelming.
At Thickbroom Enterprise CIC, we help you to navigate the legal and financial responsibilities of establishing and maintaining a business in the UK, without the price tag.
We provide:
Learn what to expect when starting a tech or AI-powered business.